Samsung is preparing to restructure its television business in 2027, shifting away from its long-standing reliance on QLED and Neo QLED models. The company currently sells millions of these quantum dot-based TVs annually, but internal plans suggest a major reduction in production—down to just 2-3 million units for QLED by 2026, with Neo QLED volumes cut in half before phasing out entirely by 2028.
This marks a departure from Samsung’s strategy over the past decade, when QLED and Neo QLED dominated its lineup. The move reflects growing competition from Chinese manufacturers, who produce cheaper QLED TVs with thin profit margins. Instead, Samsung is focusing on higher-margin products like OLED and Micro LED displays, which command premium pricing.
According to a report from South Korean outlet ET News, Samsung will simplify its 2027 lineup into three categories: Ultra, Plus, and Basic. The Ultra tier will include top-tier Micro LED and premium OLED models, while the Basic category will cover entry-level Mini-LED TVs with minimal added features.
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Beyond hardware, Samsung is also pivoting toward AI-driven subscription services to secure recurring revenue. The company already monetizes its Tizen OS through ads, but the shift suggests a broader push to lock in customers through bundled content, similar to how streaming platforms retain subscribers. This aligns with broader industry trends, where software and services increasingly drive profitability over hardware sales.
Samsung’s 2027 TV Lineup to Drop QLED Branding and Expand Shipments
Samsung’s upcoming television lineup will abandon its current model naming system, which emphasizes specific display technologies. The company is reportedly eliminating references to QLED, Neo QLED, and quantum dot LED in its branding. This shift follows earlier reports indicating a significant reduction in QLED production, with volumes expected to drop to just two to three million units by 2026.
