Fraud-cyber convergence is a priority for most organizations, but few know how to make it work. A new study from Accertify and Liminal offers the first empirical proof that merging these departments produces better business outcomes, defining the specific behaviors required to achieve elite performance.
The report, titled “The Convergence Dividend,” analyzes data from 250 senior leaders across retail, travel, and other sectors. It found that while 94% of respondents recognize convergence as a priority, many lack a clear framework to operationalize it. To measure success, the partners developed a “Precise Yes” metric. This measures dollars approved for every $1 of fraud chargeback, providing a hard number for how precisely a merchant says “yes” to customers.
Related: Data Modernization Fails When No One Understands It
The research produced a four-pillar maturity model. The pillars are sharing two or more threat types, integrating data through a common platform, holding regular board-level discussions, and achieving structural integration. Organizations that implement all four pillars achieve a mean Precise Yes Score of $1,540 approved per dollar of fraud lost. This stands in stark contrast to organizations still operating in silos, which average only $456 approved per dollar of fraud lost. This difference represents a 3.4x gap in performance.
Elite-tier organizations also record a 62% reduction in fraud chargeback rates compared to those that have not begun convergence. The data suggests that success relies on operational behaviors rather than structural changes. Organizations that restructured teams before establishing shared data and collaboration often performed worse than those that maintained separate teams. This indicates that successful convergence begins with shared workflows and intelligence rather than organizational charts.
The findings also reveal significant differences between industries. Retail and eCommerce organizations generally demonstrated the strongest performance, while marketplaces faced the greatest challenges balancing customer approvals and fraud losses. Despite these differences, 97% of organizations are already on a path to converging, suggesting the shift is driven by operational necessity rather than executive mandates alone.
Related: Tiny fan offers personal cooling solution
Operational behaviors over structural changes
The study defines the specific behaviors required to achieve elite performance. Maryling Yu, Chief Marketing Officer of Accertify, noted that providing shared visibility into signals across the customer lifecycle helps teams approve more good customers with confidence. This approach reduces unnecessary friction while driving stronger business outcomes.
According to Filip Verley, Chief Innovation Officer of Liminal, the data shows that these are operational behaviors, not structural ones. They do not require a budget overhaul or a reorganization. Instead, they require two teams deciding to work on the same problems and building the habits that make that stick. This perspective offers a practical path forward for organizations undertaking a convergence journey, suggesting that every organization has the potential to reach the elite performance tier through focused operational changes rather than large-scale restructurings.
