Aditya Birla Fashion And Retail To Take Over Reeboks Operations In India

ABFRL will associate with Reebok Design Group , the newly-established international model hub primarily based in Boston, on all product design, development, innovation and artistic course to drive a unified model voice and imaginative and prescient, the company said. The switch of ownership of the Reebok brand from Germany’s Adidas to ABG is expected to close within the first quarter of 2022. “Reebok is probably one of the leading brands within the sporting goods business globally and has built a very sturdy presence in the Indian market over the past two decades.

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